Market : Opportunity
High Growth Opportunities in Digital Commerce
Market
Opportunity
AVX operates at the intersection of three rapidly expanding global markets. Each market represents a multi billion dollar opportunity driven by digital commerce, visualization centric shopping, personalization demands and enterprise configuration needs. By building a unified stack that spans 3D visualization, AR experiences and CPQ driven configurators, AVX captures value across the entire digital product experience layer.
These markets directly support our eight product modules and form the foundation of our long term scalable growth model.
3D Commerce and Visualization
Augmented Reality and Virtual Tryon
Configurators and Visual CPQ
Market Opportunity Summary
| Segment | TAM (USD) | SAM (USD) | SOM (USD) |
|---|---|---|---|
| 3D Visualization / 3D Commerce | 2.85B | 2.15B | 64–107M |
| AR & Virtual Try On | 5.88B | 2.31B | 69–115M |
| CPQ & 3D Configurators | 6.90B | 4.14B | 124–207M |
| TOTAL | 15.63B | 8.60B | 257–429M |
| Segment | TAM (USD) | SAM (USD) | SOM (USD) |
|---|---|---|---|
| 3D Visualization / 3D Commerce | 2.85B | 2.15B | 64–107M |
| AR & Virtual Try On | 5.88B | 2.31B | 69–115M |
| CPQ & 3D Configurators | 6.90B | 4.14B | 124–207M |
| TOTAL | 15.63B | 8.60B | 257–429M |
Why This Opportunity Matters
The combined size of these three markets exceeds 15 billion USD today with aggressive double digit CAGR, creating a strategic window where 3D, AR and CPQ technologies transition from early adoption to enterprise standard. AVX is positioned uniquely because it operates across all three layers with a unified framework, enabling multi product scaling rather than single category dependency.
This completes the opportunity landscape. Next, we explore how AVX competes within this multi layer market and where we differentiate most clearly.
Sources
DataIntelo. “3D Product Visualization Market Research Report 2033.”
https://dataintelo.com/report/3d-product-visualization-market
Global Growth Insights. “3D Product Visualization Platform Market Report.”
https://www.globalgrowthinsights.com/market-reports/3d-product-visualization-platform-market-104465
Grand View Research. “Augmented Reality in E-Commerce Market Report.”
https://www.grandviewresearch.com/industry-analysis/augmented-reality-e-commerce-market-report
Grand View Research. “Europe Augmented Reality in Retail. Market Trends.”
https://www.grandviewresearch.com/industry-analysis/augmented-reality-e-commerce-market-report#:~:text=Europe%20Augmented%20Reality%20In%20E,Market%20Trends
Grand View Research. “Middle East and Africa Augmented Reality in Retail. Outlook.”
https://www.grandviewresearch.com/horizon/outlook/augmented-reality-in-retail-market/mea
Mordor Intelligence. “Configure Price and Quote (CPQ) Market Report.”
https://www.mordorintelligence.com/industry-reports/configure-price-and-quote-cpq-market
Strategic Market Research. “Product Configurator Market Size and Forecast 2030.”
https://www.strategicmarketresearch.com/market-report/product-configurator-market
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